Playful innovation

We plant the seeds for innovation

By enabling you to create more user-centric and meaningful products that have real impact.

Fitted to an ever-changing world.

Creating substantial new business value.

Why play with us?

The world was already changing before COVID-19 hit the world. New technologies and trends were evolving, urging companies to re-think their usual processes and mindsets.

COVID-19 might in hindsight be one of the most significant events in our lives, but it ends and the world returns to „normal“. If you stay stuck in your usual path, you will be overtaken by your competitors who have already started testing new approaches, exploring new opportunities.

Innovative teams need to navigate ambiguous, uncertain and often complex information spaces (our VUCA world). What is unknown usually far outweighs what is known.

To tackle these challenges, we provide you with a tried-and-true Framework for exploration, experimentation and the allowance to fail fast - and accelerate learning while saving time and money. This is what we call PLAYFUL INNOVATION.

More Reasons to work with us

To be successful, now and in the future, you need innovative solutions, lower risks and costs and get everybody’s buy-in. Organizing your work more customer-centric and design-driven is going to lead to extraordinary improvements.
Clear common goals
Creating alignment between different teams and departments in your company even when scopes change
Efficient work process
Spend less time and money until your products or new features hit the market
Growth acceleration
Attract new users, increase your conversion, revenue and better respond to changing user needs

How we can help

Our mission is to unlock the power of creativity within everyone through
co-creation and help build and establish an innovation culture in your company.

The Playground

Together with your multi-functional team we guide you through several Co-Creation Workshops designed to unleash creativity, get inspired and develop innovative solutions.

We take these solutions, add our 20+ years experience in product development and online marketing, build a prototype, test it with real users and gather invaluable feedback.

Our unique process creates Rapid Collaboration and Decision Making to generate a validated product strategy within less than 6 weeks.
Read more

The School

With our tailor-made programs and workshops you discover how to put innovation into practice by yourself and become a Change-Agent at your own company.

We show you the value of a fast-paced, user-centered process and its impact to continuously drive towards a successful product.

All our workshops encourage Experience-Based Learning and are adapted to your very own needs - from Innovation Design to Design Sprints and beyond.
Find out more

Connecting Copenhagen 🇩🇰 with Hamburg 🇩🇪

We are native Germans, speak English fluently and call Copenhagen our home. With offices in Hamburg and Denmark’s capital we bring together the best of our two countries: The knowledge of the German market, a long-term relationship to our German clients and an extensive network of know-how partners and specialists in Copenhagen.

Strong partners since 2007

Having worked with brands as Closed, DAK, Lagardère Sports, Anton Meyer, Signal Iduna or Unilever both our founders have a solid portfolio of experience in different markets and company sizes.

Besides that we have already founded and successfully sold several startups since 2003.  

Find us on Instagram

Follow us @hidorris

Let`s work together!

We are looking forward to telling you more about our process and start working with you!
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